Consumers love to shop online, especially during the holidays. Cyber Monday has morphed into Cyber Week and retailers are extending massive sales through the end of the year. There’s a myriad of options and locations on where to shop directly from their mobile device.
This presents both a massive and challenging opportunity for brands trying to meet or exceed their Q4 goals, so understanding as much about mobile consumers as possible is critical. We looked into some of these consumer actions, traits and methods for the holidays and wrapped it into an infographic.
Our infographic highlights U.S. mobile consumers’ browsing and sharing habits within Viber to assist brands on how to effectively tailor their last-minute digital campaigns.
Check out the insights below!