Since the launch of Viber Dating on Valentine’s Day 2025, we’ve seen a thriving global community where real people make real connections. This is supported by a diverse set of features designed to make dating easier, more fun, and safer.
To celebrate our first anniversary, we are excited to release our first-ever “The State of Modern Dating” report. We’ve analyzed the trends, the behavior, and the success stories to help you navigate the evolving world of digital romance.
Here is what we’ve learned about the journey from that first “Hey” turning into a “We.”
Why Authenticity is Your Superpower
In a world of filters, being yourself is the ultimate “hack.” Our report found that users who create profiles reflecting their true personalities, hobbies, and quirks are consistently the most noticed.
The takeaway? Don’t just post a photo; tell a story. Profiles that showcase genuine interests lead to higher-quality matches and deeper conversations.
When the thumb stops moving
While initial attraction is the spark, it’s not the whole fire. The report highlights a shift in user behavior: people are looking for shared values and thoughtful communication. We’ve found that the most successful connections happen when users move past small talk and engage in meaningful dialogue early on. On Viber Dating, it’s not just about the match; it’s about the conversation that follows.
Actionable Tips for Your Dating Journey
We didn’t just want to share data; we wanted to provide a roadmap. Based on the findings in the report, here are a few ways to improve your dating experience:
- Be Clear with Intentions: Honesty from the start saves time and leads to better matches.
- Quality Over Quantity: Prioritize genuine conversations over endless swiping.
- Take Your Time: Building a rapport digitally before meeting in person often leads to more comfortable and successful first dates.
- The Power of a Message: Never underestimate a simple, heartfelt message. It’s often the smallest gestures that lead to the biggest connections.
A Vision for Meaningful Connections
Viber Dating was built to be a safe, integrated space within the Viber ecosystem, supporting our mission to be a “super app” that covers every aspect of your life.
“It’s incredibly rewarding to see our users embrace authenticity – from crafting personal bios to engaging in conversations that lead to real love stories and even engagements,” says Nadav Melnick, Chief Product Officer at Rakuten Viber. “Dating is not just about successful matches; it’s about the celebration of real human connection, backed by data.”
Ready to find your “We”?
Modern dating is changing, and we’re here to help you navigate it with intention, not just by chance.
Read the full “State of Modern Dating” report here to dive deeper into the data and stories that are shaping how we connect today.