Viber Ads, Cookies & Tracking Technologies Policy

[Last Updated: March 22, 2022]

Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”, “our”, or “us”) maintain our websites available at: www.viber.com and www.forbusiness.viber.com, and our mobile applications, services and tools (collectively, the “Services”, and as further detailed under Viber’s Terms of Service).

We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purpose, including to learn more about how people use the Services (e.g., through internal statistics, etc.) in order to enhance and improve our Services, provide our users with personalized content including ads, for security purposes, etc.

This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral part of Viber’s Privacy Policy and further details the data we collect using cookies and tracking technologies, how we use this data, and your opt-out rights and options related to your personal data.

Table of Contents
Cookies & Other Tracking Technologies: What Are They & Categories of Cookies 

We, and our third-party partners, use cookies on our websites, as well as other tracking technologies on our Services, including, for example, technologies known as HTTP cookies, HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined below), used for tracking on our mobile application (collectively, shall be referred to herein for convenience as “Cookies”, unless otherwise stated). You can find explanation regarding each such technology under the Additional Information – Types of Tracking Technologies section below, and with respect to the use of Unique Identifiers under the Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes section below.

A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone) web browser when you visit a website, interact with advertisements or other features, etc., and is stored on your device hard drive so that a website can recognize your device once you visit the website again. Cookies and other tracking technologies usually include an identification number that is unique to the device or the browser you are using (meaning, a unique series of numbers and letters assigned to your device or browser, and including an identifier known as “advertising identifier”) (“Unique Identifier“). We use “first” and “third-party” Cookies.  First party cookies are used and controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are controlled by third parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close your browser). We use both session and persistent Cookies.

Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our websites, for when you later return to it; or to help us understand how users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide our content and Services as well as for our third-party partners to provide personalized advertisements.

In general, we use the following categories of Cookies as part of our Services:

  • Strictly Necessary Cookies:

These Cookies are necessary in order to provide Services and features you have specifically requested (meaning, set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms), as well as necessary for our website to function and for fraud prevention and security purposes. That is why these Cookies cannot be switched off in our systems. If you set your browser to refuse these Cookies, some parts of the Services may not then work.

  • Analytics and Performance Cookies:

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us understand which pages are the most and least popular and learn how visitors move around the Services. If you do not allow these Cookies we will not know when you have visited our Services and will not be able to monitor its performance.

  • Functionality Cookies: 

These Cookies enable the website to provide enhanced functionality and display customized videos and images. They may be set by us or by third party providers whose services we have added to our webpages. We may also use Cookies to tell us, for example, whether you have visited the Services before or if you are a new visitor. If you do not allow these Cookies, then some or all of these services may not function properly.

  • Targeting Cookies:

These Cookies may be set through our Services by us or by our advertising partners. They may be used to deliver content, including ads, relevant to your interests on our Services. They may also be used by such partners to build a profile of your interests and show you relevant adverts on other sites. These Cookies are based on your Unique Identifier. If you do not allow these Cookies, you will experience less targeted advertising.

Note that, at any time you are able to change your Cookies settings and the tracking operation to control Cookies placement by limiting use of Cookies on your device, opt out or delete certain Cookies already stored on your device – all as detailed under the “Your Cookie Choices & How to Opt-Out” section below. Where required under applicable laws, we will obtain your consent for data collection through use of Cookies.

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Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes   

To enable the limited advertisements on our Service, we may generate and share, through our use of Cookies and tracking technologies, a Unique Identifier with our third party advertising partners and advertising service providers (listed HERE), along with certain data collected from your device or use of our Services, and for example your age range, inferred gender, country, city (i.e., general location extracted from your IP address), or GPS location data (if you allowed us in your settings). This includes partners managing our advertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us including for Viber’s own marketing campaigns, and also advertisers themselves and their agencies or third parties managing their advertising demands. For more details on the use of third-party Cookies and tracking technologies on our Services see Cookies & Tracking Technologies Used on Viber Services.

We may also receive data associated with your Unique Identifier from trusted third parties, which may be used to show you more relevant ads and content on our Services or for better advertising analytics, based on information collected by such third parties on other websites and services. This means that the Unique Identifier of your device could be linked to certain characteristics and interests as part of our aggregated segmentation groups for advertising purposes.

Additionally, we might use Cookies to receive data derived from the clicks on our own ads (and the subsequent installs of our app) delivered on third party services, for better ad measurements, to learn more about the subsequent user activity and preferences on our Services, help find similar users, and assess the performance of our content. The advertising networks and/or content providers that deliver ads on our Services or deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.

Some of these third parties may combine information they collect from our Services with other information they have independently collected relating to your web browser’s activities across their network of websites. These third parties collect and use this information under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights with them.

We also use Unique Identifiers for our own marketing and advertising campaigns, to make them more relevant and meaningful to you, and to track the efficiency and analyze these campaigns, both on our Services and on other websites or mobile apps.

For users in the EEA, and the UK, we attest to industry standard related to the use of Cookies for advertising purposes. We have implemented consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and we follow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect your preferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad preferences and these changes will apply going forward.

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Cookies & Tracking Technologies Used on Viber’s Services 

The following tables set out details of the third-party Cookies we use as part of our Services and the purposes for which we use them, as well as links to such third-parties’ notices and policies, related to their data collection and privacy practices, and in some instances opt-out of certain of their activities.

Third Party  Service  Privacy Information and Choices 
Google Ad Manager Advertising For privacy information, go to:

https://policies.google.com/privacy

https://developers.google.com/admob/android/quick-start#import_the_mobile_ads_sdk

To opt-out, visit:
https://myaccount.google.com/data-and-personalization

For additional information regarding our use of Google products, visit:

https://policies.google.com/technologies/partner-sites

Xandr (formerly Appnexus) Advertising For privacy information, go to:

https://www.xandr.com/privacy/

https://www.xandr.com/privacy/platform-privacy-policy/

To opt-out, visit:

https://www.xandr.com/privacy/cookie-policy/

MyTarget (VK technologies) Advertising For privacy information, go to:

https://legal.my.com/us/mytarget/privacy/

To opt-out, visit:

https://legal.my.com/us/general/cookie/

Yandex

Advertising

Network

Advertising For privacy information, go to:

https://tech.yandex.com/mobile-ads/doc/android/quick-start/gdpr-about-docpage

To opt-out, visit:

https://yandex.com/support/browser/personal-data-protection/cookies.html#del-cookie

Rakuten Advertising Advertising For privacy information, go to:

https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

To opt-out, visit:

https://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf

MoPub (Twitter) Advertising For privacy information, go to:  

https://www.mopub.com/en/legal/privacy

To opt-out, visit:

https://www.mopub.com/en/legal/optout#:~:text=Android%3A,Android%20version%20and%20device%20manufacturer

VK SDK (Connect/Login) Conversion

Widgets

Social

For privacy information, go to:

https://vk.com/privacy?eu=1

To opt-out, visit:

https://vk.com/privacy/cookies

Google Analytics Google Analytics for Display Advertisers, and Ads Preferences Manager For privacy information, go to:

http://www.google.com/intl/en/policies/privacy/

To opt-out install the plug-in:

https://tools.google.com/dlpage/gaoptout

For additional information regarding our use of Google products, visit:

https://policies.google.com/technologies/partner-sites

Google Tag Manager Widgets, Tag Manager For privacy information, go to:

http://www.google.com/policies/privacy/

To opt-out, visit:

https://myaccount.google.com/data-and-personalization

For additional information regarding our use of Google products, visit:

https://policies.google.com/technologies/partner-sites

Adjust Installs of applications, in app usage, conversion tracking, fraud prevention For privacy information, go to:

https://www.adjust.com/terms/privacy-policy/

To opt-out, visit:

https://www.adjust.com/opt-out/

Firebase Analytics App performance tracker, installs of applications, in app usage, conversion tracking For privacy information, go to:

https://policies.google.com/privacy?hl=en-US

For additional information regarding our use of Google products, visit:

https://policies.google.com/technologies/partner-sites

You can opt out from the sharing of your Unique Identifier and associated events, via your device settings or by switching the Personalization toggle off in our App settings.

Crashlytics App performance tracker For privacy information, go to:

https://www.termsfeed.com/blog/crashlytics-privacy-policy/#Information_Collected_By_Crashlytics

To opt-out, visit:

https://www.termsfeed.com/ccpa-opt-out/

Sentry App performance tracker For privacy information and to opt-out, go to:

https://sentry.io/privacy/

Mixpanel In-app analytics For privacy information, go to:

https://mixpanel.com/privacy/

To opt-out, visit:

https://mixpanel.com/optout

Unbounce Landing pages tracking For privacy information, go to:

https://unbounce.com/privacy

To opt-out, email:

unsubscribe@unbounce.com

Braze
(Appboy)
In app usage, conversion tracking For privacy information and to opt-out, go to:

https://www.braze.com/preferences/#cookie-consent-tool

Survey Monkey Surveys For privacy information, go to:

https://help.surveymonkey.com/categories/Privacy_Legal

To opt-out, visit:

https://help.surveymonkey.com/articles/en_US/kb/How-do-I-enable-cookies-on-my-computer

Twitter User acquisition, conversion For privacy information, go to:

https://twitter.com/en/privacy

To opt-out, visit:

https://help.twitter.com/en/rules-and-policies/twitter-cookies

Google Ads User acquisition, conversion For privacy information, go to:

https://policies.google.com/privacy?hl=en-US#infochoices

To opt out, visit:

https://policies.google.com/technologies/ads?hl= en-US

For additional information regarding our use of Google products, visit:

https://policies.google.com/technologies/partner-sites

Criteo User acquisition, conversion For privacy information, go to:

https://www.criteo.com/privacy

To opt out, visit:

https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers

For additional information, visit:

https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications

Huawei Mobile Services Core (HMS Core) Supporting Huawei Mobile services (e.g. Supporting push messages and location sharing) For Privacy Information, go to:

https://consumer.huawei.com/sa-en/privacy/privacy-policy/

For additional information, go to:

https://consumer.huawei.com/ie/support/content/en-gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version

 Cookies we use on our main website (www.viber.com):  

 

Type of cookie   Name of cookie   Source   First Party/
Third Party 
Lifespan  
Strictly necessary cookie OptanonAlertBoxClosed OneTrust First Party A year
Strictly necessary cookie OptanonConsent OneTrust First Party A Year
Strictly necessary cookie eupubconsent IAB Europe First Party Indefinitely
Strictly necessary cookie RT Akamai First Party 7 days
Strictly necessary cookie __cfduid OneTrust Third Party A month
Strictly necessary cookie referrer04_0 02 Viber.com First Party A month
Strictly necessary cookie JSESSIONID nr-data.net Third Party Session
Strictly necessary cookie __cfduid cookielaw.org Third Party A month
Strictly necessary cookie nlbi_XXXXXXX comeet.co Third Party Session
Strictly necessary cookie referrer04_0 02 www.comeet.co Third Party 30 days
Strictly necessary cookie referrer04_0 02 comeet.co Third Party A month
Strictly necessary cookie visid_incap_XXXXXX comeet.co Third Party 364 days
Strictly necessary cookie incap_ses_* comeet.co Third Party Session
Performance/Analytics cookie _gid Viber.com First Party A day
Performance/Analytics cookie _gat_UA- viber.com First Party a few seconds
Performance/Analytics cookie _ga viber.com First Party 2 years
Performance/Analytics cookie _gat comeet.co Third Party a few seconds
Performance/Analytics cookie _gat comeet.co Third Party a few seconds
Performance/Analytics cookie _gid comeet.co Third Party A day
Performance/Analytics cookie visid_incap_ comeet.co Third Party A year
Performance and Analytics Cookie  smp_8cf545b3a721c18913db019b205d7b1e_mixpanel Mixpanel Third Party 364 days
Performance and Analytics Cookie mp_a9b47cf8f1246dc2742ec37dd46c9409_mixpanel Mixpanel Third Party 364 days
Functional cookie pll_language www.viber.com First Party a year
Targeting cookie GPS youtube.com Third Party a few seconds
Targeting cookie YSC youtube.com Third Party Session
Targeting cookie VISITOR_INF O1_LIVE youtube.com Third Party 6 days
Targeting cookie IDE youtube.com Third Party a year
Targeting cookie test_cookie doubleclick.net Third Party a few seconds

  

Cookies we use on our B2B website (www.forbusiness.viber.com):  

Type of cookie   Name of cookie   Source   First Party/Third Party  Lifespan  
Strictly necessary cookie OptanonAlertBoxClosed www.forbusiness.viber.com First party 365 days
Strictly necessary cookie OptanonConsent www.forbusiness.viber.com First party 365 days
Strictly necessary cookie __cfduid hsforms.net (Hubspot) Third party 30 days
Strictly necessary cookie __cfduid hsforms.net (Hubspot) Third party 30 days
Performance/Analytics cookie _ga_DBCT3C7B6C Viber.com First party 730 days
Performance/Analytics cookie _ga viber.com First party 730 days
Targeting cookie _GRECAPTCHA Google.com Third party 180 days

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Your Cookie Choices & How to Opt-Out 

You have the choice whether to accept the use of Cookies or not. Subject to applicable laws, we will obtain your consent prior to our use of Cookies.

Most browsers are initially set up to accept HTTP cookies.  The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies.

Controlling the HTML5 local storage on your browser depends on which browser you use.  For more information regarding your specific browser, please consult the browser’s website (often in the Help section). Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all the features of our Services and some parts of the Services may not function properly.

Please note that, in the event you disable certain Cookies and tracking technologies (e.g., functional cookies, Unique Identifier), you may not be able to take full advantage of all the features of our Services and some parts of the Services may not function properly. In addition, note that, rejecting Cookies and tracking technologies does not mean that you will no longer see ads when you visit our Services. Viber is not responsible for the effectiveness of any opt-out options provided by third parties.

For more information about HTTP cookies and how to disable them, you can consult the information available at:

http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.

You may opt-out of the data collection, sharing process and advertising services related to Cookies, as follows:

  • Cookies Setting Tool: 

You can opt-out from certain web cookies through the ‘Cookies Settings’ featured within the cookie banner on our websites.  Click on the different category headings to find out more and change our default settings. The preferences you chose will be stored in a separate cookie that is stored uniquely on your device. In case you visit our website from another device, use a different browser or after resetting your current browser, those settings are lost, and you need to change these settings again.

  • Browser Settings:

You may set your browser to block all or certain Cookies, or to indicate when a Cookie is being set, by adjusting the privacy and security settings of your web browser. Please refer to the support page of the browser you are using. In this regard, following are some links, which you may find useful:

Browser Type
Chrome https://support.google.com/chrome/answer/95647?hl=en
Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera https://help.opera.com/en/latest/security-and-privacy/
Internet Explorer https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari https://support.apple.com/en-il/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Edge https://support.microsoft.com/en-us/help/4027947/windows-delete-cookies
  • Mobile Devices: 

To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device:

    • Apple’s App Tracking Transparency Prompt: With iOS 14.5, Apple introduced the AppTracking Transparency (ATT) framework, which requires any app to ask its users for their permission to access their device’s advertising identifier and use the data about them received from the apps and websites owned by other companies, for targeted advertising or advertising measurement purposes. Viber will allow you to make your own choice by reacting to the ATT Prompt, which will be displayed prior to connecting identifiable data collected on Viber with identifiable data from other companies’ apps and websites, for advertising purposes. Furthermore, you will always have an option to opt out of such tracking by visiting your iOS device’s settings menu. Once the setting is changed, we will work on making this change to take effect in our systems as soon as possible. More information on the AppTracking Transparency (ATT) framework is available HERE.
    • Analytics: You can also disable analytics for mobile apps from the settings screen on your mobile device.
    • Specific Region Control: If you are a user in the EEA, or the UK, you can also turn off the “allow interest-based ads” setting on your Viber privacy settings (for more information see our EU Region Privacy Notice). If you are a California user, you can switch the “Do not sell my personal information” on (for more info see CCPA Notice) – in which case we will not share your Unique Identifier with our third-party advertisers.
    • Location: To opt-out of exact location tracking when using our App, you can use the settings of your device, or the Viber privacy settings.
  • Opt-Out Provided by Third Parties: 

The table above, detailing out third party partners, further includes reference to their applicable webpage related to opt- out controls made available by such third parties.

You may opt-out of additional third-party advertising networks using the tools offered by the Network Advertising Initiative’s Website, at:  http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.

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Additional Information – Types of Tracking Technologies and Unique Identifiers   
Cookies/HTML5 Local Storage  A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device.  Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.
Embedded Script  An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
Unique Identifier  A unique identifier is a serial number, or string of characters, specific to a user’s mobile device.  It is stored on the mobile device and can be retrieved by any app that is downloaded and installed. Apps typically retrieve this identifier for identification when communicating with servers.This identifier is a tool that allows us and our advertising and marketing partners and service providers to identify your device for tracking user advertising activities and preferences (to know when and which kind of ad has been viewed or clicked, led the user to install an app, make our own marketing and advertising campaigns more relevant and meaningful to user, and to track the efficiency and analyze these campaigns). This identifier is currently the main persistent means of tracking advertising and marketing activity on and across devices.

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Contact Us 

For any queries in relation to this Ads & Cookies Policy please contact us at:

  • Our online form available at: https://help.viber.com/en/contact.
  • Using the “contact us” form on the App.
  • By Email: privacy@viber.com
  • By mail:
    Viber Media S.à r.l.,
    Attention: Privacy Policy Administrator
    2, rue du Fossé, L-1536 Luxembourg, Grand Duchy of Luxembourg.

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In the event you read this Ads & Cookie Policy in any language other than English, you agree that in the event of any discrepancies, the English version shall prevail.

Current Cookies policy 2022 Viber Cookies Policy 2022

Previous Cookies policy 2021 Viber Cookies Policy 2021 

Previous Cookies policy 2019 Viber Cookies Policy 2019

Previous Cookies policy 2018 Viber Cookies Policy 2018

Previous Cookies policy 2016 Viber Cookies Policy 2016