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Ads Product Manager

Product, Ramat Gan, Israel (Hybrid), April 9 2024


Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

We are seeking an experienced Ads Product Manager with expertise in mobile app advertising to join our team.

The ideal candidate will be responsible for leading the development and execution of our mobile app advertising strategy and product roadmap. The Ads Product Manager will work closely with cross-functional teams, including Ads operation, sales, engineering, design and data science to ensure the successful launch and ongoing improvement of our advertising products.


  • Develop and implement Viber advertising strategy and product roadmap
  • Identify new advertising market trends and opportunities 
  • Work closely with engineering and design teams to develop and launch new advertising products
  • Collaborate with sales teams to drive adoption and revenue growth
  • Define key performance indicators (KPIs) and establish metrics to track product performance
  • Use data to analyze product performance and make data-driven decisions to optimize and improve the product
  • Develop and maintain strong relationships with key stakeholders, including programmatic partners and advertising clients
  • Keep up-to-date with industry trends and emerging technologies in the mobile app advertising space


  • 3+ years experience with mobile app advertising – a must
  • 5+ years of experience in product management experience working with cross-functional teams, including engineering, design, sales, and data science
  • Solid experience in programmatic advertising landscape (DSP, SSP, GAM)
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment
  • Experience with Agile development methodologies is a plus


At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services