Come work with us!
Position closed

Technical Operations Manager

Marketing, Ramat Gan, Israel (Hybrid), June 15 2025

Responsibilities

  • Lead the implementation and maintenance of CRM events, attributes, and data flows across systems such as Braze, Adjust, and future integrations
  • Partner with CRM managers to support campaign execution by ensuring accurate event tracking, segmentation logic, and audience delivery
  • Manage and maintain technical documentation related to CRM systems and data sources.
  • Collaborate with Product, BI, and Development teams to align event naming conventions, data layer structure, and customer journey tracking logic
  • Perform QA and testing of new campaign implementations, event setups, and user journeys to ensure flawless execution
  • Support cross-platform integrations and data enrichment initiatives to optimize user lifecycle marketing
  • Oversee and support QA processes, including the potential management of a dedicated QA team member
  • Troubleshoot and resolve data discrepancies across systems and campaign delivery platforms
  • Monitor performance and delivery of marketing campaigns from a technical perspective and suggest optimizations
  • Help define scalable processes for CRM campaign readiness, including pre-launch testing, validation protocols, and release cycles

Requirements

  • 3+ years of experience in a technical CRM/marketing operations/implementation role, ideally within a fast-paced B2C mobile app environment
  • Strong understanding of CRM platforms, especially Braze – experience with events, Canvas flows, and API & SDK integrations is a huge advantage
  • Detail-oriented mindset with strong organizational and documentation skills
  • Ability to work on multiple projects simultaneously with tight timelines
  • Experience managing or working closely with QA processes or team members
  • Basic knowledge of HTML, JSON, SQL or data structures is an advantage
  • Strong communication skills – ability to translate marketing goals into technical requirements
  • Proven ability to work cross-functionally with marketing, product, BI, and engineering teams

Advantages

  • Experience connecting CRM systems with data/BI tools (e.g., Braze <> Mixpanel or BigQuery)
  • Familiarity with user event schema, mobile SDKs, or Firebase events
  • Understanding of data governance, privacy compliance (e.g., GDPR), and consent tracking
Apply

About

At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services