Product Marketing Manager

Description

At Viber, we connect people–no matter who they are, or where they are from. We dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. 

We are seeking a strategic and customer-centric Product Marketing Manager to lead go-to-market efforts, craft compelling messaging, and drive product adoption. In this role, you will be the voice of the customer within the organization and the voice of the product to the market. You’ll work cross-functionally with Product, Sales, and Customer Success teams to bring new products and features to market, while continuously optimizing positioning and messaging to drive growth.

Along with brand communications and GTM experience, we are looking for a passionate Product marketing manager who is an expert at working in fast paced tech environment 

Responsibilities

1. Develop product positioning and messaging that clearly articulates value and differentiates our offerings.
2. Own and execute go-to-market strategies for product launches and updates.
3. Conduct market research, competitive analysis, and customer interviews to inform strategy
4. Create compelling marketing enablement materials (pitch decks, product sheets, reports).
5. Collaborate with product managers to understand roadmaps and ensure marketing alignment.
6. Partner with demand generation and content teams to build campaigns that drive acquisition and engagement
7. Analyze product and campaign performance, using data to improve future efforts.
8. Serve as a product evangelist internally and externally.
9. Experience in number crunching and analysis reporting via Tableau, MixedPanel

Requirements

• Ability to work in a fast-paced environment and adapt to changing priorities
• 3+ years of experience in marketing, preferably from product marketing background
• Excellent communication skills in English and, both written and verbal
• Strong project management skills and ability to multitask
• Proficient in Microsoft Office (Word, Powerpoint, and Excel) and Google Workspace (Drive, Docs, Sheets, and Slides)
• Experience in handling 360 marketing campaigns – Offline – Online executions
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Bachelor’s degree in Marketing or related field

We are an equal opportunity employer and welcome applicants from all backgrounds to apply. If you are a creative thinker with a passion for marketing, we encourage you to apply for this exciting opportunity.