Product Manager – Business Messaging

Description

At Viber, we connect people–no matter who they are or where they are from. We dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses, and celebrities. Viber is a super-app and an all-in-one platform for everything communications-based, with many different business and financial services, including payment solutions for users to make transfers, purchases, and much more!

We’re looking for a talented product manager to drive the development of one of our key revenue driving products: Business Messages. This is a highly influential role that significantly impacts the success and roadmap of the product.

As a Product Manager for Business Messages, your primary mission is to lead the strategic planning and execution of our product portfolio to connecting people and businesses in 1:1 chats. The role and team focuses on developing tools tailored to drive revenue and adoption across key markets via direct and third-party integrations.This position requires a seasoned professional with a strong background in product management, a deep understanding of messaging, and the value it brings from a commercial perspective and user perspective.

Responsibilities

• Be a subject matter expert in the world of business messaging
• Drive Viber Business Messaging vision by understanding the competitive landscape including WhatsApp, Apple Messages for Business, RCS RBM, and SMS in order to position Viber as a leader in key markets.
• Define and execute a multi-quarter roadmap aligned to growth, reliability, and monetization OKRs for Business Messages together with the Product Lead.
• Work with external CPaaS/aggregators and enterprise companies on integrations, co-launches, and enablement. Partner with Sales, Support, and Customer Success to scale adoption.
• Oversee the entire lifecycle of the product, from ideation and concept development to launch and ongoing optimization.
• Conduct market and user research to identify trends and opportunities from partners and businesses using Business Messages.
• Gather and analyze feedback and requests from partners and businesses, to better inform product decisions and our long-term roadmap.
• Set and monitor key performance indicators (KPIs) related to business message solutions within Viber to assess product performance to inform and improve the product.

Requirements

• 5+ years of product management, consulting, co-founder, or technical experience including strong background in APIs and B2B services.
• Experience in Messaging/CPaaS or adjacent OTT channels including domain expertise in: deliverability, onboarding, template/policy workflows, consent and opt-in rules.
• Strong understanding of market trends, competition, and the unique challenges and opportunities for Viber.
• Demonstrated success in developing and executing product strategies that drive business growth, specifically within the context of messaging applications
• The ability to drive cross-functional leadership with Engineering, Design, Data, Sales, Support, Policy/Legal.
• Experience in data analysis and utilizing key performance indicators (KPIs) for monitoring product performance and user engagement
• Bachelor’s degree in business, marketing, engineering, or a related field. A master’s degree or Ph.D. in a technology or business-related field is a plus.
• Experience in Agile methodologies is a plus.