Marketing Strategy and Analytics Manager

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. 

We’re looking for a highly analytical and experienced Marketing Strategy and Operations Manager to join us. In this role, you will provide strategic guidance to marketing leadership by generating deep insights from our vast data sets. You will be responsible for understanding the entire user lifecycle, identifying key drivers of growth across our business, from accelerating emerging consumer products (Dating, subscriptions) to deepening engagement within our messaging app base, and influencing decision-making across cross-functional teams to achieve business objectives. You will establish and implement new frameworks and processes for analysis, execution, and measurement, which translate high-level strategy to business outcomes.

Responsibilities

• Advise marketing leadership on long-term strategy, including market opportunity analysis, user segmentation, and competitive intelligence, to maximize growth and value
• Influence and drive data-driven decision-making with leadership and cross-functional teams, including Product, Analytics, Partnerships, etc, to achieve business goals
• Develop and own the frameworks for measuring the effectiveness and ROI of our marketing initiatives. Drive clarity and visibility of marketing’s overall performance and priorities across the organization
• Drive alignment on marketing measurement that maps to long-term plans. Establish monthly/quarterly reviews, ensuring alignment with strategic objectives and transparency on performance
• Track and analyze marketing KPIs and user behavior metrics, benchmarking against internal and external data to inform strategy and drive business outcomes
• Drive a culture of customer centricity, by working with Analytics/ UX/ CRM to understand user preferences and product focus areas through quantitative and qualitative research
• Own recommendations on strategic investments and resource allocation that optimize the value of our marketing portfolio and capture market opportunities
• Establish best practices for data-driven marketing and create scalable processes and dashboards to ensure operational excellence
• Partner with Marketing Directors and team leads to facilitate a deeper understanding and utilization of analytics and insights

Requirements

• Minimum of 4 years of experience in B2C marketing operations, product operations, data analysis, business consulting, or a closely related operational or strategic role, working closely with senior management
• Proficiency in data analysis, extracting meaningful insights from large data sets, and utilizing them to drive marketing strategy and enhancements
• Ability to empathize with user journeys, understand pain points through data, and shape marketing decisions effectively
• Strong multitasking skills with the ability to manage and prioritize multiple analytical projects simultaneously
• Problem-focused and solutions-oriented mindset with exceptional attention to detail and a hands-on approach to getting things done
• Proficiency in data analysis and BI tools (SQL, Looker, Snowflake, Datadog, Excel/Sheets, CDP) and excellent presentation skills