Marketing Manager- Growth

Marketing, Athens, Greece (Hybrid)

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

We’re looking for a strategic, creative, execution-focused and data-driven Growth Marketing Manager to be the ‘Face of Viber’ in Greece, one of our top markets. In this role, you will own the local brand perception and adoption of our B2C portfolio (including our Dating product), blending real world partnerships, creative marketing and growth hacking. You’ll be responsible for ‘unlocking’ the Greek market through cultural relevance and scalable initiatives that deliver impact.

Responsibilities

Annual awareness & activation planning: Create and execute a calendar of offline activities for the Greek market. This includes ‘evergreen’ presence (ongoing visibility in partner locations) and ‘event-based’ activations
Partnership development & management: Proactively identify and secure strategic partnerships with local businesses and influencers to promote our diverse product suite
End-to-end execution: Own the entire lifecycle of local campaigns – strategy, ideation, internal pitching, partner scouting, contract negotiation, on-site management and final performance reporting
Creative localization & cultural adjustments: Review and provide critical feedback on all creative assets used for marketing in Greece. Ensuring the look & feel, tone of language and core messaging align perfectly with Greek cultural nuances and trends
Market insight: Act as the primary source of local context for global teams, identifying unique Greek market opportunities and ‘unlocking’ new avenues for product growth
PR support: Ideate and advise on PR-worthy campaigns, stunts, or viral ideas to grow top-of-the-funnel

Requirements

Fluent Greek & excellent English
Full-stack marketing experience & attitude: Proven ability to see the ‘big picture’ (identifying market needs and gaps), translate it into a creative strategy, pitch it to stakeholders, and execute it on the ground
5 years of experience in field marketing, ideally of a B2C business
Established local network: You already have an existing portfolio of connections with local partners, agencies and creators that you can utilize to unlock the market and secure high impact deals
Deep cultural context: ‘plugged in’ to the Greek lifestyle, trends and business scene, understanding different target demographics needs & nuances

Advantages

Background in a startup, scale-up, or mobile-first business
Experience with CRM & paid UA
Past work with viral or unconventional growth tactics
Multi-market experience in CEE

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About

At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services