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Marketing Manager

Marketing, Minsk, Belarus (hybrid), April 4 2024

Description

Rakuten Viber is looking for a Marketing Manager to directly support the strategic development and tactical execution of Rakuten Viber’s growth in the CIS region. 

We’re looking for a smart, pro-active and agile marketer who can work with a truly global team. You will work with the regional Marketing with the ultimate goal of increasing Rakuten Viber’s MAU, DAU/MAU and NU, Userbase.

Versatility is key, the ideal candidate should have business development orientation, analytical thinking, deep understanding of digital marketing and communication instruments and pro-active position.

Full time job. We’re working in hybrid mode, from home and the office.

Responsibilities

  • Participate in strategic marketing planning, understanding current trends in app marketing
  • Plan retention campaigns with focus on engagement and churn prevention (in-house)
  • Plan and execute local content development (content for local channels and chat-bots, landing pages for new and updated features, articles for local company blog)
  • Plan and execute paid media campaigns with focus on user base growth (with agencies or inhouse)
  • Execute marketing research, customer insights analytics
  • Track trends on local markets and offer ideas to quickly respond to current events taking into account the objectives of the marketing strategy
  • Interaction with other departments: Business Development team, Retention team, Creative team, Product Dev team, Analytics team
  • Track efficiency of all the Marketing and Communication activities
  • Participation in projects with focus on product quality improvements.

Requirements

  • +5 years working experience in marketing departments of international companies (IT segment as a preference)
  • Fluent level of English (experience using English at work)
  • Strong understanding of main marketing KPI’s and instruments to influence them
  • Knowledge of marketing tools for user acquisition, growth, engagement and retention
  • Knowledge of analytical tools: GoogleAnalytics, Adjust, Data.ai, AppsFlyer, Tableau
  • Knowledge marketing research approach and tools
  • Media planning and media KPIs knowledge
  • Knowledge of Rakuten Viber competitors and main messaging apps features
  • Strong communication and analytical skills
  • Positive attitude to life and people.
Apply

About

At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services