Come work with us!

Email Campaign Manager

Marketing, Tel Aviv, Israel, May 2 2019

Viber is one the most popular apps in the world and the most downloaded app to have come out of the start-up nation. Working at Viber provides a unique opportunity to influence hundreds of millions of people with our messaging app.

We are looking for an Email Marketing Campaign Manager to take complete ownership of the email marketing strategy for Viber users globally, including ideation, implementation, and measurement, with a goal to drive user engagement, retention, feature adoption, and education.

• Identify our target email audience by means of data

• Find scalable ways to execute and measure strategy to multiple audiences worldwide

• Work closely with content, creative, product marketing and localization teams on content strategy, design and copy of emails

• Create emails using HTML and pre-existing templates

• Proactively report and present email marketing results, perform AB tests, make suggestions for improvements and establish best practices and benchmarks for success

• Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/ spam rates

• Create requirements for data needed to personalize and customize dynamic content for each customer segment

• Native English speaker/ English as mother tongue

• BA in Marketing, Business, Industrial Engineering and Management or related field

• At least 3 years of email marketing experience via marketing automation tools; B2C experience – advantage

• Knowledge of best practices for creating email templates, dynamic content, testing methodologies and list segmentation

• HTML expert

• Deep understanding of analytics with a proven track record of using data to drive decisions and determine ROI

• Solid understanding of user life-cycle and funnel metrics

• Basic understanding of database infrastructure and SQL

• Extreme attention to details and zero mistakes attitude

• Highly organized

• Ability to communicate clearly and effectively with multiple departments

• Team player

About

At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services.