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Copywriter & Content Writer

Marketing, TLV, Israel, February 2 2020


Viber is the messaging app of choice for over 1 billion registered users around the world. Our mission is to connect people freely and securely, no matter who they are or where they are from. To become a powerful and impactful communication tool for people, we need to have exceptional team members who will take this mission into reality, and make Viber easy, simple and meaningful.

As a Copywriter & Content Writer, you will join the Product Marketing team and take part in two important efforts: Copywriting for our marketing efforts and UX microcopy writing for our product needs.


Collaborate with Viber’s skilled marketing teams around the world to craft Viber’s message in our various global marketing campaigns with an emphasis on social media content crafting.  

  • Write, inspiring and action-driving marketing copy for Viber’s social platforms (Facebook, Twitter, Instagram & Blog). 
  • Work with the user acquisition & CRM team on marketing content for internal and external campaigns 
  • Conceptualize precise messages together with the creative team 
  • Optimize your work according to restrictions, results and feedback

Work with Viber’s talented product managers and create the UX microcopy that our users encounter inside the app. Drive users to action by writing clearly, simply and precisely while maintaining Viber’s tone of voice.

  • Write clear, concise and user-friendly UX microcopy for Viber’s various products with the product managers, UI designers, QA team and others
  • Research UX insights, industry trends and feature usage, and optimize the UX content
  • Create ongoing best practices for Viber’s UX content guide and tone of voice


Viber Spirit

  • Be a team player
  • Move fast and optimize from the insights you gain
  • Work under tight deadlines and prioritize
  • Multitask between ongoing projects and working with several stakeholders
  • Be a proactive problem solver with a positive attitude

What do you need to have?

  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
  • Passion for content writing and creative thinking
  • Native English – Must. American English – Advantage
  • Managing B2C brand social platforms (Advantage)
  • At least 3-4 years of experience in copywriting


  • You MUST include writing examples, because how will we know how good you are?
  • Submit under “Persona note” (in the form below) a short tweet (up to 280 characters max) promoting you favorite book, T.V. Or movie. Think of how to make it viral 😉


At Rakuten Viber, we connect people–no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That’s why we dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services.