When it comes to sexting, drunk texting and group chats American and UK consumers may not see eye-to-eye—that’s according to our recent study where we surveyed 2,400 consumers age 18+ in the U.S. and UK (1,200 respondents in each country).
Does the younger legal drinking age in the UK than in the U.S. influence consumers’ acceptance of drunk texting? Potentially. Brits are more likely than Americans to drunk text with men overall being the most likely to drunk text.
The study also examined consumers’ likelihood to send sext-messages and found that compared to Brits, Americans are more prudish. Some generations are more frisky than others too, with Millennials being the most likely to sext.
Perhaps some of the most interesting findings are around how Brits and Americans feel about group chats. Regarded as a convenience to some and annoyance to others, the study found who’s most likely to approve of group chats, how many messages consumers receive a day, why some consumers find group chats irritating and more.
To download the full report findings, click here.